Sisal Production Model
Struggle and sisal in the sertão in Brazil
The participants who brought this model to the Folklife Festival were members of APAEB, an association of farmers who banded together to manage and market sisal themselves—without middlemen or private industries—in 1980. They came from the semi-arid sertão region of Bahia in northeast Brazil and carried with them a long history of struggle. A mix of African, Portuguese, and Indigenous descent, sertanejos live in one of the most drought-ridden areas of Latin America. When not compelled to migrate for subsistence, sisal production has dominated the local economy since APAEB was formed.
Over time, the association has expanded into a sustainable grassroots organization that collects, transports, processes, and markets sisal products internationally. It also supports expressive traditions like storytelling, songwriting, and the type of narrative sculpture seen here. Program participants brought several similar models to use as visual aids when talking with visitors about the multiple steps involved in converting the tough agave plant into raw, pliable sisal, which is eventually transformed into rope.
As a broader category of narrative art, figurative tableaux produced in Brazil depict scenes from everyday life—historical events, games or amusements, lifecycle events, or, in this case, a distinctive regional industry. At the close of the Festival, representatives from APAEB presented this model as a gift, with a dated plaque. Nearly thirty years later, the association is still going strong and continues to diversify—growing from producing and selling sisal in bulk to creating finished products such as rugs and bags sold throughout the world.

