Memorial Churn

Revival of Jugtown Pottery and a personal tribute to Ralph Rinzler

When Rinzler came to the Smithsonian from the Newport Folk Festival in 1967, he brought with him an expanding concept of a “folklife” festival. He had begun inviting craftspeople and artisans to Newport and saw “folklife” as all facets of a community’s culture: music, worship, handicrafts, food, and work traditions. In tandem with Sweezy, they formed Country Roads, an organization dedicated to conserving Southern crafts. One of the workshops they supported was North Carolina’s Jugtown Pottery, established in 1921. Sweezy had moved south to work at Jugtown in the late 1960s and through Country Roads helped revive interest in the many potters living in the Carolina region. Country Roads purchased Jugtown in 1968, and Sweezy later authored the landmark book Raised in Clay.

Vernon Owens grew up North Carolina and learned pottery from his father, who learned from his. His grandfather, in fact, was one of the first potters hired at Jugtown in 1921. In 1960, Owens hired Sweezy and later worked closely together to develop new and safer glazes, improved firing techniques, and refined market strategies for their distinctive, functional pieces. Owens bought back Jugtown from Country Roads in 1983 and opened the Jugtown Museum in 1988. There are now more than seventy potteries in the Seagrove, North Carolina area. Owens is widely recognized for his mastery, and he was awarded an NEA National Heritage Fellowship in 1996.