Since the advent of "leisure" as a class activity, New Mexico has been a focus of the itinerant sightseer. "See America First" and the "Southwest Wonder Land" were cliches which resounded in the introductory chapter of Mesa, Canon and Pueblo, a 1925 travel book, written by an adventurer, Charles Fletcher Lummis. The phrases aptly summarized an epoch of early New Mexico tourism and image-building.