When the state adopted "Say yes to Michigan" as a boosteristic slogan, residents of the Upper Peninsula (the U.P.) quickly countered with "Say yah to da U.P., eh!" The phrase was soon emblazoned on T-shirts, billed caps, and license plates, often accompanied by a map greatly magnifying the U.P.'s size in proportion to the "L.P." (Lower Pensinsula). Map and phrase simultaneously address outsiders and locals, and both are deeply rooted in folk cultural traditions of the region and its peoples.