Cita Sadeli, also known as CHELOVE, is a multidisciplinary creative who straddles the fine art, illustration, and interactive design worlds. As a designer she co-founded and directed the D.C./Brooklyn-based Protein Media, an art, design, and interactive company combining retail, education, and social good. She is now a noted muralist with a passion for public art, creating large-scale artworks through city government and commercial commissions.
CHELOVE created the brand identity and marketing campaigns for the Trillectro music festival in 2012 and 2013, was featured by AFROPUNK as one of of D.C.’s “Leaders of Cool,” and was a live painter for its 2015 festival in Brooklyn.
A practicing fine/street artist in the early 1990s D.C. graffiti scene, CHELOVE circled back to her roots in 2011 when she created her first publicly funded mural, “Every Day I See Something New,” in the Adams Morgan neighborhood through the MuralsDC program. She has continued to create murals throughout the city, including the collaborative production “Crossroads” in July 2014 in Northeast D.C., “We Are Takoma,” and “Tell Me a Story” at NoMa Junction/Storey Park. All three murals are located along the train tracks between the NoMa and Takoma stations.
Along with artist MASPAZ, she created the artwork for the On the Move gateways, box truck, and banners on the National Mall, and during the Festival they will engage with the public in live discussions.